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From 11 Years in Product Design to a 2025 NY Product Design Award Win: Krittika Bhekasut and the Story Behind the SPIN Vintage Foldable Helmet
For designer and founder Krittika Bhekasut, SPIN started with a simple problem. She wanted to start cycling, but she couldn’t find a helmet she actually wanted to wear. In 2013, cycling was becoming increasingly popular in Thailand. More people were riding for exercise, recreation, everyday life, and different styles of bicycles were gaining attention. Krittika wanted to join in, but most of the helmets she found felt too sporty, large, and serious for her personal style. So,
Micheline Stephanie
Sep 183 min read


Designed to Stand Out: Tanee Prasert's Journey as an F1 Fashion Student from Thailand to an O-1B Fashion Designer in the United States
For fashion designer Tanee Prasert, his love for fashion started at home in Thailand. His mother was a seamstress who made school uniforms, so Tanee grew up watching her sew. As a child, he loved sketching women in beautiful clothes inspired by Thai television dramas. His mother would sometimes ask for his opinion on her designs, and they often watched Thai beauty pageants together and talked about the evening gowns. His interest in fashion became even stronger when he discov
Elizabeth Maruyama
Sep 154 min read


From the Sea to Entrepreneurship: Panipan Pansang on Building with Purpose
From growing up near the sea in southern Thailand to studying business in the United States, Panipan Pansang is turning years of maritime experience into a new chapter in entrepreneurship. For Panipan, the maritime industry has always felt close to home. Growing up in southern Thailand, he was surrounded by the sea and a family involved in the seafood distribution business. From an early age, he saw the ocean as more than a natural environment. It supported businesses, transp
Micheline Stephanie
Sep 83 min read


Building AI We Can Trust: Santhosh Guntupalli on Reliability, Research, and What Comes Next
From data engineering to AI research and entrepreneurship, Santhosh is focused on one question: How can we build AI systems people can actually trust? For Santhosh, the question behind trustworthy AI started with something simple: the same input should not produce a different answer every time. His career began in data engineering, building systems where consistency was expected, not optional. But as generative AI rapidly entered more areas of business, he noticed a different
Elizabeth Maruyama
Sep 43 min read


“Your Range Is Your Edge”: Alice Kim on Building a Career Beyond One Lane
From fashion design to UX and entrepreneurship, Alice Kim has built a career by staying curious, solving problems, and refusing to fit into just one box. Before Alice Kim knew what design software was, she was already designing. Growing up, she turned old fabrics and towels into bags and clothes and spent hours drawing on Windows Paint and Corel, fashion became a way for her to express herself before she even had the words for it. That early passion eventually took her to VC
Elizabeth Maruyama
Sep 13 min read
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